When we formed Home For Life®, we were trying to fill a niche in animal welfare not currently being met. For example, in the Minneapolis/St. Paul metro area, which is our primary service area, there are more than 75–80 groups focused on adoption. Meanwhile, in the entire country, there are only a handful of organizations that cater to unadoptable animals.

Every day, we answer approximately 100 phone calls and emails from all over the country inquiring about our services. Instead of competing with the other excellent adoption organizations in our area, we decided to focus on an area that few have addressed.